444 Digital Ltd Privacy notice
This privacy notice describes how 444 Digital Ltd collects and processes personal information about you, how we use and protect this information, and your rights in relation to this information.
This privacy notice applies to all personal information we collect or process about you. Personal information is information, or a combination of pieces of information that could reasonably allow you to be identified.
This privacy notice is effective from and including 25 May 2018. It may vary from time to time so please check it regularly.
1. Personal information we use
We will collect personal information about you from 5 sources:
1.1 Online form
1.2 By sending us an email
1.3 By calling us
1.4 By visiting our website
1.5 Entering into and fulfilling a contract
Note that we may be required by law to collect certain personal information about you, or as a consequence of any contractual relationship we have with you. Failure to provide this information may prevent or delay the fulfilment of our obligations. We will inform you at the time your information is collected whether certain data is compulsory and the consequences of the failure to provide such data.
1.1. Online form: Completing the online form provides us with your contact information and your query
1.2. By sending us an email: When you send us an email, we will store your email address safely in accordance with our technical measures.
1.3. By calling us: When you call us, we will make note of the number you have called from and collect basic contact information, such as Name, company you work for and email address
1.4 By visiting our website: When you visit our websites the web server collects some basic information such as your browser type, MAC or IP address, internet service provider’s domain name, which pages you accessed on the site, and when. Details of cookies that we use on our websites can be found in
1.5 Entering into a contract with us: When entering into a contract with us, basic information such as the name of the authorised person, their email address and possibly contact number will be retained by us for the duration of the contract and in accordance with our legal obligations regarding record keeping.
2. How we use your personal information and the basis on which we use it
We use your personal information to:
- provide support to you as our customer;
- deal with your enquiries and requests;
- comply with legal obligations to which we are subject and cooperate with regulators and law enforcement bodies;
- to contact you for research purposes, where you have consented to us doing so, in order to understand what you think of our sites and how we can improve them;
- maintain the quality of our websites and to analyse the use of our websites in order to help guide improvements;
We must have a legal basis to process your personal information. In most cases the legal basis will be one of the following:
- to fulfil our contractual obligations to you, for example to provide you with information you have requested;
- to meet our legitimate interests, for example to understand how you use our services and our centres and other buildings and to enable us to derive knowledge from that which in turn enables us to develop new services and further tailor our centres and other buildings to appeal to a wide variety of persons. When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.
3. Your rights over your personal information
You have certain rights regarding your personal information, subject to local law. These include the following rights to:
- access your personal information
- rectify the information we hold about you
- erase your personal information
- restrict our use of your personal information
- object to our use of your personal information
- receive your personal information in a usable electronic format and transmit it to a third party (right to data portability)
- lodge a complaint with your local data protection authority.
If you would like to discuss or exercise such rights, please contact us at the details below.
We encourage you to contact us to update or correct your information if it changes or if the personal information we hold about you is inaccurate.
We will contact you if we need additional information from you in order to honour your requests.
4. Information Sharing
We may share your personal information with third parties under the following circumstances:
- Service providers and business partners. We may share your personal information with our service providers and business partners that perform technical services and other business operations for us. For example, we may partner with other companies to process secure payments, fulfil orders, optimize our services and analyse information.
- We may share non-personally identifiable information with third parties such as partners, customers, tenants and suppliers, for example to show trends on the use of our centres and other buildings.
5. Information Security and Storage
We implement technical and organisational measures to ensure a level of security appropriate to the risk to the personal information we process. These measures are aimed at ensuring the on-going integrity and confidentiality of personal information. We evaluate these measures on a regular basis to ensure the security of the processing.
We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
- Maintain business records for analysis and/or audit purposes or risk management purposes;
- Comply with our business record retention requirements;
- Defend or bring any existing or potential legal claims; and
- Deal with any complaints regarding the services.
We will delete your personal information when it is no longer required for these purposes. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further processing or use of the data.
6. International Data Transfer
We commit to processing and storing your personal information in a country that is either under the jurisdiction of the GDPR or with an adequate level of protection. Should your personal information need to be transferred to, stored, and processed in a country that is not regarded as ensuring an adequate level of protection for personal information under European Union law / by the European Commission, we will put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your data is adequately protected.
7. Contact Us
444 Digital Ltd is the controller responsible for the personal information we collect and process
If you have questions or concerns regarding the way in which your personal information has been used, please get in touch via our Contact Page
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to the data protection authority of the United Kingdom using their website https://ico.org.uk/
If you would like to exercise your right of access (commonly referred to as a subject access request or “SAR”), please email us via our Contact Page stating the type of access right you would like to exercise. For a list of those rights, please refer to the ICO website: The rights of individuals
8. Changes to the Policy
You may request a copy of this privacy notice from us using the contact details set out above. We may modify or update this privacy notice from time to time.
25 May 2018